A Tool That May Help With Donor Retention

The fundraising statistics are bleak. A new study from the Association of Fundraising Professionals finds that:

  • For every $100 nonprofits raise, $100 is lost through attrition.
  • For every 100 new donors, 107 donors drop off.
  • Only 31% of 2009 donors gave again in 2010.

But help may be on the way. Jay Love, founder of eTapestry, has launched a new constituent relationship management (CRM) software product, Bloomerang, that is designed to be low-cost, easy to use, and aimed at both acquisition and retention. It won favorable reviews from two prominent fundraising consultants, Marc Pitman and Roger Craven.

About Don Akchin

Don Akchin brings to clients the benefits of more than 30 years’ experience in
communications and marketing, much of it on behalf of nonprofit organizations.

In the 1980s and early 1990s he ran an independent communications practice, serving a wide variety of corporate, nonprofit and governmental clients. Don has also been a prize-winning newspaper reporter and a magazine editor.

Don Akchin Strategic Communications is part of the Nonprofit Marketing 360 Coalition,
serving nonprofit organizations in Washington DC, Baltimore, and New York City.