A Tool That May Help With Donor Retention

The fundraising statistics are bleak. A new study from the Association of Fundraising Professionals finds that:

  • For every $100 nonprofits raise, $100 is lost through attrition.
  • For every 100 new donors, 107 donors drop off.
  • Only 31% of 2009 donors gave again in 2010.

But help may be on the way. Jay Love, founder of eTapestry, has launched a new constituent relationship management (CRM) software product, Bloomerang, that is designed to be low-cost, easy to use, and aimed at both acquisition and retention. It won favorable reviews from two prominent fundraising consultants, Marc Pitman and Roger Craven.