AARP Shows How to Reach Boomers with Social Media

Compare the population pyramid of the USA whic...

Compare the population pyramid of the USA which was bulging until the 1960s and has steadily slimmed since. (Photo credit: Wikipedia)

Those 77 million Baby Boom kids (born 1947-1964) are marching steadily into their “golden years,” which so happens to be prime time for major donations. AARP has been in front of the curve as the Boomers swell its ranks. A case study by Direct Marketing News explains how AARP has parlayed research findings into new directions for its Facebook and YouTube sites.

About Don Akchin

Don Akchin brings to clients the benefits of more than 30 years’ experience in
communications and marketing, much of it on behalf of nonprofit organizations.

In the 1980s and early 1990s he ran an independent communications practice, serving a wide variety of corporate, nonprofit and governmental clients. Don has also been a prize-winning newspaper reporter and a magazine editor.

Don Akchin Strategic Communications is part of the Nonprofit Marketing 360 Coalition,
serving nonprofit organizations in Washington DC, Baltimore, and New York City.