The only news that could make a 50% churn rate of development directors look good is the 73% attrition rate of first-time donors. An infographic published by Bloomerang, developer of a database product that focuses on retention, juxtaposed a comparison between business and nonprofit that raised eyebrows:
Commercial BusinessCustomer Retention 94% Attrition 6%
Nonprofit Donor Retention (all donors) 41% Attrition 59%
Maybe it took the prolonged recession, like a receding tide, to reveal fundamental problems hidden below the surface of the fundraising enterprise.