Beware the Trends of January

English: Bust of the god Janus, Vatican museum, .
Janus, the god of media year-in-review stories. (Photo credit: Wikipedia)


January takes its name from Janus, the two-headed Roman god that faced forward and backward. News media typically tip their hats to Janus with end-of-the-year wrapups that appear in December, because hot news like Best Insults of 2012 and Most Embarassing Televised Moments of the Year cannot wait until January.


I prefer to look forward, myself. So in tribute to the god’s more progressive posture, here are notable trends to watch for in 2013 according to a mixed bag of experts, prognosticians and mystics:

  • Consultant Nancy Schwartz distills 10 nonprofit marketing trends in a two-part series. Among them: knowing your supporters, relevancy, and speaking like a human.
  • The consumer – not the nonprofit – will be the source of innovation and growth, says Network for Good exec Katya Andresen.
  • As if you haven’t already weathered enough shocks to the system, here come five new technologies with the potential to disrupt life as you know it.