Beware the Trends of January

English: Bust of the god Janus, Vatican museum, .

Janus, the god of media year-in-review stories. (Photo credit: Wikipedia)


January takes its name from Janus, the two-headed Roman god that faced forward and backward. News media typically tip their hats to Janus with end-of-the-year wrapups that appear in December, because hot news like Best Insults of 2012 and Most Embarassing Televised Moments of the Year cannot wait until January.


I prefer to look forward, myself. So in tribute to the god’s more progressive posture, here are notable trends to watch for in 2013 according to a mixed bag of experts, prognosticians and mystics:

  • Consultant Nancy Schwartz distills 10 nonprofit marketing trends in a two-part series. Among them: knowing your supporters, relevancy, and speaking like a human.
  • The consumer – not the nonprofit – will be the source of innovation and growth, says Network for Good exec Katya Andresen.
  • As if you haven’t already weathered enough shocks to the system, here come five new technologies with the potential to disrupt life as you know it.


About Don Akchin

Don Akchin brings to clients the benefits of more than 30 years’ experience in
communications and marketing, much of it on behalf of nonprofit organizations.

In the 1980s and early 1990s he ran an independent communications practice, serving a wide variety of corporate, nonprofit and governmental clients. Don has also been a prize-winning newspaper reporter and a magazine editor.

Don Akchin Strategic Communications is part of the Nonprofit Marketing 360 Coalition,
serving nonprofit organizations in Washington DC, Baltimore, and New York City.