It’s not easy to keep up with the new digital media, much less understand it. But this provocative article in Ad Age, by Doug Levy and Bob Garfield, offers a look at the big picture. In their eyes, we’re living at the dawn of the Relationship Era, and as a result, everything we used to know about marketing is now wrong.
On a similar theme, see for yourself what all the buzz is about regarding the “10 fresh realities of the Digital Age,” a slide presentation by Lee Rainie, Director of the Pew Internet Project. In fact, have a look at the slide presentation itself.