Do You Have a Whites-Only Prospect List?

Cartoon by Thomas Nast

Roger Craver, whose blog isn’t called “The Agitator” for nothing, has laid out a provocative question to fundraisers: Are you making the same demographic mistake as the Republican Party? If, in fact, minorities (and particularly Hispanics) are increasing faster than whites, have nonprofits made the right moves to tap these potential donor pools?

About Don Akchin

Don Akchin brings to clients the benefits of more than 30 years’ experience in
communications and marketing, much of it on behalf of nonprofit organizations.

In the 1980s and early 1990s he ran an independent communications practice, serving a wide variety of corporate, nonprofit and governmental clients. Don has also been a prize-winning newspaper reporter and a magazine editor.

Don Akchin Strategic Communications is part of the Nonprofit Marketing 360 Coalition,
serving nonprofit organizations in Washington DC, Baltimore, and New York City.