With the adjustments and reworkings on Facebook over the last 6-odd months, it’s time to update our periodic series on Facebook pages − Next week we will continue with more information about the scuttlebutt around Promoted Posts.
Facebook updates its interface and algorithms periodically. Usually the public response splits fairly evenly into the “love it” and “this is the death of Facebook” camps. We’re not about to predict the death of Facebook, so we want to stay up with developments and help you and your nonprofit do the same. So let’s see what it takes to make a page.
In fact, making a page − once you find the darn button − hasn’t changed too much. The trick is finding the button, which is hidden under ‘More’ on the Pages menu on your ‘Home’ page (see screenshot on right). If, somehow, you have managed to be one of the last coming to Facebook fresh-faced and naive, creating your page will be one of your first options once you confirm your email in the signing-up process.
Your first choice is to choose the kind of page you wish to create. Each of the six categories has a dropdown menu to specialize your page still further. That said, don’t be overwhelmed by the choices because there is a fair amount of overlap. Under “Company, Organization, or Institution,” for example, you can make a page for a nonprofit or Non-governmental Organization (NGO). You can do the same thing under “Cause or Community.” That said, it’s worth spending a few minutes looking over the 6 sections and the subcategories because this decision is the only one that can not be changed later (You could delete the account and start over − moreover, Facebook allows personal pages to be converted to business pages, but the conversion is a one-time-one-direction opportunity.). If your nonprofit is a notably local organization working in or for a neighborhood alliance, for example, consider making a “Local Business or Place” page rather than a “Company…” page because the former template puts your address front-and-center of your Facebook page so people can find you.
Once your basic template has been chosen (Remember: the templates are not wildly different, so don’t worry that you might be missing some key feature on some other type of page), you can get to the fun part, which is customizing your page with branding logo, colors, and information. Facebook offers a handy help page to show you the kinds of images you can post and where your ‘permanent’ information will be displayed.
Let us conclude this update with a focus on the “Cover Image,” which strides atop it all and measures 851 pixels by 315 pixels. That image is interchangeable and a real attention-grabber, so change it periodically and keep it catchy and relevant for the latest work your organization is up to. Most photo-editing packages like Photoshop, Photo Pos Pro, and Picassa (the last two are free!) can help you crop your image to the desired amount so it does not suffer from distortion once uploaded.
While you have that photo-editing package open, go ahead and prep your organization’s logo or staff picture for the Info/About Us box on the lower left of your Cover Image. The ‘Photos’ box below the cover and to the right, though, is drawn from any photos you have posted in your Timeline and will change automatically as you post and collect images. We’ll talk about promoting images and posts next time!