When Sandy struck the New York metro area, hundreds of volunteers (including my daughter), who honed their organizing skills last year in Occupy Wall Street, sprang into action as Occupy Sandy. Within a week or two, the Red Cross was coming to them for help. (Really.) The grassroots group solved one huge logistical problem – matching donated goods to households in need of them – by elevating Amazon’s Wedding Registry to a higher purpose.
About Don Akchin
Don Akchin brings to clients the benefits of more than 30 years’ experience in
communications and marketing, much of it on behalf of nonprofit organizations.
In the 1980s and early 1990s he ran an independent communications practice, serving a wide variety of corporate, nonprofit and governmental clients. Don has also been a prize-winning newspaper reporter and a magazine editor.
Don Akchin Strategic Communications is part of the Nonprofit Marketing 360 Coalition,
serving nonprofit organizations in Washington DC, Baltimore, and New York City.