Resources: Are You Job Hunting?

  • Social Media: For those whose most immediate marketing problem is marketing themselves to employers, have I got a book for you. It’s The Wild Woman’s Guide to Social Media, by Mazarine Treyz, who is the Wild Woman. I interviewed Mazarine last year about her fundraising consulting and found her full of wit, insight and charm. Her new book promises to explain how to market yourself (or your business) in 15 minutes a day.
  • Content Management: Idealware, a nonprofit that analyzes software for nonprofits,  has produced a free, downloadable report that reviews and compares 11 content management systems. It also includes a directory of qualified consultants who can help with implementation.
  • Video: a free report by the Jun Group on the impact of online video finds, surprisingly, that the group most likely to act after seeing a video is the 55-and-up cohort.
  • Advocacy: “The Advocacy Gap,” a free downloadable report, refers to the difference between how most advocates talk to Congress and how Congress would prefer to be talked to.
About Don Akchin

Don Akchin brings to clients the benefits of more than 30 years’ experience in
communications and marketing, much of it on behalf of nonprofit organizations.

In the 1980s and early 1990s he ran an independent communications practice, serving a wide variety of corporate, nonprofit and governmental clients. Don has also been a prize-winning newspaper reporter and a magazine editor.

Don Akchin Strategic Communications is part of the Nonprofit Marketing 360 Coalition,
serving nonprofit organizations in Washington DC, Baltimore, and New York City.