Social Media Strategy: Add Value

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Photo credit: brody4

Social media hasn’t worked so well for many nonprofits – but that may be because those nonprofits still don’t grasp the First Law of Social Media: It’s Not About YOU. It’s about Facebook users and what you can do for them.

Perfect Case in Point: The Seattle Public Library uses its Facebook page to offer a self-selected group of avid readers its recommendations on what to read next. In other words, it gives them value – a reason to check out the Facebook site, engage with others at the site, and come back again and again.

What can you offer on Facebook that potential supporters would find valuable?

About Don Akchin

Don Akchin brings to clients the benefits of more than 30 years’ experience in
communications and marketing, much of it on behalf of nonprofit organizations.

In the 1980s and early 1990s he ran an independent communications practice, serving a wide variety of corporate, nonprofit and governmental clients. Don has also been a prize-winning newspaper reporter and a magazine editor.

Don Akchin Strategic Communications is part of the Nonprofit Marketing 360 Coalition,
serving nonprofit organizations in Washington DC, Baltimore, and New York City.