Social media hasn’t worked so well for many nonprofits – but that may be because those nonprofits still don’t grasp the First Law of Social Media: It’s Not About YOU. It’s about Facebook users and what you can do for them.
Perfect Case in Point: The Seattle Public Library uses its Facebook page to offer a self-selected group of avid readers its recommendations on what to read next. In other words, it gives them value – a reason to check out the Facebook site, engage with others at the site, and come back again and again.
What can you offer on Facebook that potential supporters would find valuable?