Sherry Truhlar, President of Red Apple Auctions, conducts benefit auctions for nonprofit organizations throughout the U.S. She founded the company after more than a decade in corporate sales, marketing and event management. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.
NPM360: Did you grow up wanting to be an auctioneer?
SHERRY: No, not at all. I decided, wouldn’t it be fun to do that fast talk, the chant? I took a week of vacation from General Electric, where I was a global marketing manager, went out to auction school, and learned the chant. But I realized very quickly that only a small portion of school is devoted to learning the chant. The rest is teaching someone how to run a business. I thought maybe this was something I could do part-time. So I became a licensed auctioneer.