#INTERVIEW: Sherry Truhlar, President of Red Apple Auctions, Conducts Benefit Auctions for Nonprofit Organizations

Sherry TruhlarSherry Truhlar, President of Red Apple Auctions, conducts benefit auctions for nonprofit organizations throughout the U.S. She founded the company after more than a decade in corporate sales, marketing and event management. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog.

NPM360: Did you grow up wanting to be an auctioneer?

SHERRY: No, not at all. I decided, wouldn’t it be fun to do that fast talk, the chant? I took a week of vacation from General Electric, where I was a global marketing manager, went out to auction school, and learned the chant. But I realized very quickly that only a small portion of school is devoted to learning the chant. The rest is teaching someone how to run a business. I thought maybe this was something I could do part-time. So I became a licensed auctioneer.

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#Aging: GE & Intel Combine Forces To Improve Independent Living For Seniors

Thought GE & Intel announced in 2009 a partnership to develop technologies for retiring Baby Boomers to enhance their independence, they announced the finalized plans for the organization this week. According to a GE press release, the final legal steps are being taken to create the joint venture by the end of this year. The symbiotic opportunities of these two high-tech companies is stressed by the announcement: “GE and Intel share a common vision to use technology to bring more effective healthcare into millions of homes and to improve the lives of seniors and people with chronic conditions. With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.”

What are some of the technological avenues that the new “Care Innovations” company will be developing?

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#Aging: GE & Intel Combine Forces To Improve Independent Living For Seniors

CareInnovations LogoThought GE & Intel announced in 2009 a partnership to develop technologies for retiring Baby Boomers to enhance their independence, they announced the finalized plans for the organization this week. According to a GE press release, the final legal steps are being taken to create the joint venture by the end of this year. The symbiotic opportunities of these two high-tech companies is stressed by the announcement: “GE and Intel share a common vision to use technology to bring more effective healthcare into millions of homes and to improve the lives of seniors and people with chronic conditions. With the dramatic increase of people living with chronic conditions, and a global aging population, there is a need to find new models of healthcare delivery and extend care to the home and other residential settings.”

What are some of the technological avenues that the new “Care Innovations” company will be developing?

[Read more...]

#Aging: Marketing To Retiring Baby Boomers

Interior of remodeled CVS Pharmacy

Have you noticed the lower shelves and softer lighting in CVS pharmacies?

This past weekend, Rita Braver gave a report on Sunday Morning With Charles Osgood on how industries from drugstore chains to auto manufacturers are taking the ever-expanding senior population into account when designing their markets and products. The transcript of her report was put online earlier this week.

Companies are looking for ways to market to the retiring Boomer population without either patronizing them with references to their age or mobility or turning off younger consumers with an over spin toward seniors and retirees. According to Ms. Braver’s report, achieving these goals with the products and presentations has proven easier than the marketing of those products and presentations.

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