Yes, it’s another year. When 2013 began last January, who could have anticipated that, a mere 12 months later, we would be doing this all over again? Not the news media, apparently, judging from the gusher of year-end reviews and new-year predictions filling our eyes and ears.
Can you stand one more? After thoroughly digesting the most important trends of our times, I confidently predict these developments in 2014:
- 12 new studies will reveal that Facebook is useful for engaging supporters but lousy at raising money.
- 11 newly launched social media sites will be greeted euphorically as definitely the next big thing.
- 10 newly social media sites, after their enthusiastic debuts, will be bought out by Facebook or Google.
- 9 governmental investigations will determine that Americans willingly share personal information with corporations but are shocked! shocked! that details of their private lives can be recorded by the NSA.
- 8 blogs will observe that direct mail response is declining.
- 7 blogs will observe that email direct response rates are declining even faster.
- 6 research reports will discover that a majority of executive directors don’t trust their development directors and vice versa.
- 5 golden rings!
- etc. etc.