When Is It Time To Invest In Mobile?

Beth Kanter, author of The Networked Nonprofit and Measuring the Networked Nonprofit, shares a recent “conversation” she had on Facebook with other nonprofit technology consultants on when and how nonprofits should adapt their websites to accommodate mobile. The group consensus: the right time is when around 20% of readers are accessing your site from a tablet or smartphone. The how is using “responsive web design code,” which recognizes the type of device a reader is using and adjusts the site specs to fit it. A secondary route is by developing an app.