When Is It Time To Invest In Mobile?

Beth Kanter, author of The Networked Nonprofit and Measuring the Networked Nonprofit, shares a recent “conversation” she had on Facebook with other nonprofit technology consultants on when and how nonprofits should adapt their websites to accommodate mobile. The group consensus: the right time is when around 20% of readers are accessing your site from a tablet or smartphone. The how is using “responsive web design code,” which recognizes the type of device a reader is using and adjusts the site specs to fit it. A secondary route is by developing an app.

About Don Akchin

Don Akchin brings to clients the benefits of more than 30 years’ experience in
communications and marketing, much of it on behalf of nonprofit organizations.

In the 1980s and early 1990s he ran an independent communications practice, serving a wide variety of corporate, nonprofit and governmental clients. Don has also been a prize-winning newspaper reporter and a magazine editor.

Don Akchin Strategic Communications is part of the Nonprofit Marketing 360 Coalition,
serving nonprofit organizations in Washington DC, Baltimore, and New York City.